Case Studies

Proof, notpromises.

Five industries. Five growth engines. Real campaigns run by the Impacts team — and the numbers they produced.

Health Industry

Aurora Wellness Clinic

From invisible to fully booked in 7 months.

The Challenge

A multi-location wellness clinic with excellent patient outcomes but zero organic visibility. Competitors with inferior care owned every local search, and paid ads were burning budget at $180 per appointment.

What We Did

We rebuilt their local SEO foundations, deployed AEO schema across 40+ treatment pages, and restructured Google Ads around high-intent condition keywords with dedicated landing pages.

SEOAEOGoogle Ads

+412%

organic patient bookings in 7 months

5.1x

return on ad spend

-68%

cost per appointment

CBD Industry

Verdant Botanicals

Growth where ad platforms said no.

The Challenge

CBD advertising restrictions locked this wellness brand out of most paid channels. Their entire growth depended on organic search — which they weren't winning — and a website that converted at under 1%.

What We Did

A compliance-safe organic engine: topical-authority content clusters, 19 featured-snippet captures, a conversion-rebuilt storefront, and an educational video series that built trust in a skeptical market.

SEOAEOWeb DevelopmentVideo Creation

+287%

organic revenue year over year

featured snippets owned

3.4x

email list growth

E-Commerce

Nova Home Goods

Six months from plateau to 6.2x ROAS.

The Challenge

A furniture e-commerce brand stuck at the same monthly revenue for a year. Their Shopping campaigns were a single catch-all, creative was stale, and their site took 6 seconds to load on mobile.

What We Did

Full account restructure into margin-tiered Performance Max campaigns, weekly AI-tested creative sprints, and a sub-2-second site rebuild with CRO-tested product pages.

Google AdsWeb DevelopmentVideo Creation

6.2x

return on ad spend

+173%

revenue growth in 6 months

-38%

cost per acquisition

Service-Based Business

PeakPoint Plumbing

Owning the map pack in three cities.

The Challenge

A family plumbing company losing emergency calls to national franchises with massive ad budgets. They ranked nowhere locally and had no tracking to prove what their marketing spend was doing.

What We Did

Local SEO domination — Google Business Profile optimization, review velocity systems, city-specific landing pages — paired with call-tracked Local Service and Search ads targeting emergency intent.

SEOGoogle Ads

map pack position in 3 cities

+240%

inbound call volume

4.9x

return on ad spend

Consultant

Sarah Lindqvist Consulting

When AI started recommending her by name.

The Challenge

A boutique strategy consultant with a strong reputation but a weak digital footprint. Prospects researching her niche in ChatGPT and Google found bigger firms — never her.

What We Did

A GEO-first authority build: AI-citable thought leadership, entity optimization across the knowledge graph, AEO answer blocks for her core questions, and a premium personal-brand website.

GEOAEOWeb Development

+310%

inbound consultation requests

2.2x

proposal close rate

Top 3

AI citations in her category

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